Chevy S10
General Motors launched the Chevy S10 for sale as one of their responses to the growing success of Japanese compact pickups in the early 1980s. The S10 was an instant success, and it didn't take long for it to become one of the trucks to beat in the segment, at least from the consumer's perspective. It had a lot going for it in addition to being compact. It was American, affordable, and highly customizable.
